Jonathan Cagan

(408) Creating Breakthrough Products: Innovation Secrets 2nd Ed. Cagan HB 2012 Click images to enlarge Description Creating Breakthrough Products: Revealing the Secrets That Drive Global Innovation (2nd Edition) by Jonathan M. Cagan and Craig M. Vogel This book is used but remains in very good condition (see pictures). For years, Jonathan Cagan’s and Craig M. Vogel s “Creating Breakthrough Products” has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new Second Edition compares revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation, helping decision-makers choose between them, and make either one work. Cagan and Vogel provide more coverage of Value Opportunity Analysis and ethnography, as well as new case studies ranging from Navistar s latest long-haul truck to P&G s reinvention of Herbal Essence. Throughout, readers will find up-to-date insights into identifying Product Opportunity Gaps that can lead to enormous success; navigating the “Fuzzy Front End” of product development; and leveraging contributions from diverse product teams while staying relentlessly focused on customers values and lifestyles, from strategy through execution. Using additional visual maps and illustrations, they ve made their best-selling book even more intuitive and accessible to both industry and academic audiences. Publisher : Ft Pr; 2nd edition (September 16, 2012) Language : English Hardcover : 379 pages ISBN-10 : 0133011429 ISBN-13 : 978-0133011425 Item Weight : 1.92 pounds Dimensions : 7.5 x 1.25 x 9.75 inches   NOTES ON SHIPPING: I will always combine shipping for multiple purchases. Combined shipping invoice prices will be rounded down to the nearest dollar amount. I will never try to make money on shipping costs. Books will be shipped in either a solid cardboard box (made from re-purposed grocery store boxes) or well wrapped inside a bubble-wrap envelope. Larger soft cover books or magazines will be placed inside a plastic protector, and shipped with cardboard backing inside a reinforced mailing envelope. My packing methods will always protect the item from harm incurred during shipping. If you have any special requirements or concerns I will be happy to hear from you and ship according to your preferences so long as costs remain within the shipping price. Images sell! Get Supersized Images & Free Image HostingCreate your brand with Auctiva’s Customizable Templates. Attention Sellers – Get Templates Image Hosting, Scheduling at Auctiva.com. Track Page Views WithAuctiva’s FREE Counter