Xviii, 414 Pages

The “Essentials of Marketing Research (2016, Ringbound)” by Hair is a comprehensive guide to the fundamentals of marketing research. Published by McGraw-Hill Higher Education, this book covers essential topics in the field of marketing and research, making it a valuable resource for both students and professionals. With 414 pages and a ringbound format, this book provides detailed insights and illustrations to help readers understand key concepts in business and economics. Written in English, this book is an essential addition to any marketing enthusiast’s collection.